
Agency Ad Account Prepaid Balance: Where Does Your Money Sit?
An agency ad account prepaid balance can refer to three different records: money deposited with a provider, money assigned to a specific advertiser account, or available funds already recognized by the advertising platform. These are not interchangeable. Before funding Meta, Google, TikTok or a native-ad account through an agency, identify the balance layer, the party controlling it and the written rule for unused funds.







